A passion for innovation and excellence in watch design has been at the heart of the EBEL brand since it was founded by husband and wife Eugène Blum and Alice Lévy in La Chaux-de-Fonds, Switzerland, in 1911. The brand is based on a love story, created by a man and woman – a highly unusual situation at the time. Since its inception, EBEL has remained true to its core values, manufacturing fine Swiss watches that blend technical expertise and distinctive style. Design aesthetics and passion for timepieces were transmitted to the next generations and continue to influence today’s timepieces.

EBEL offers a new bold approach to luxury. Luxury infused with a chic, modern vision. Fresh, surprising design with subtle, exquisite detail. EBEL is the playful, hip luxury brand that will always get you noticed through unexpected design created for the modern, chic woman and man. It is the ultimate icon of self-expression.